WNTD takes place on May 31st. The World Health Organization (WHO) has designated this year's theme: “Protecting youth from industry manipulation and preventing them from tobacco and nicotine use." WHO wants #TobaccoExposed for its decades of deliberate, strategic, aggressive and well-resourced tactics to attract youth to tobacco and nicotine products.

For WNTD resources, including campaign materials, call to action templates and more, visit the WHO WNTD page →